Leadership

It can be hard to quantify the traits that make someone a leader—especially if that person (me, hi) doesn’t yet hold a management-level role. That said, I find many ways to lead, whether it’s by taking charge in creative brainstorms or streamlining processes so the whole team can work smarter. Listed below are some key moments of leadership:

  • Lead and developed messaging framework for adidas NAM Holiday ‘22 and ‘23 campaigns. Conducted athlete interviews on set. Oversaw copy creation to ensure cohesion amongst writers as the campaigns progressed.

  • Developed and maintains copy best practices for adidas NAM promotions. Presented to Studio A and continues to coach writers as needed.

  • Completes regular maintenance, organization, and distribution of copy templates for Studio A writers.

  • Co-founded and is an admin of Studio A’s Writers Room, an informal forum for writers’ queries and discussions.

Set crew for adidas NAM ‘23 Holiday Campaign

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